C.i. Process China consulting

Market research & Regulatory watch in China

By C.i. Process Shanghai
 
[ Market surveys ]
.
Research and regulations in China

The Chinese market is not only increasingly competitive, but still known to be difficult to access, opaque and possibly risky. A preliminary study makes it possible to reduce risks and uncertainties by probing a potential, targeting opportunities to be seized, measuring trends and up-to-date access conditions. Which competitors, consumption habits and prospects ? How to position yourself ? which distribution networks ? Are there any preferential conditions and aids for setting up your project ? Which strategy and deployment schedule to prefer ?

.
China market report content
 
  Publication updated on january, 4, 2022      

1. Research on the Chinese market

Distinct from generalist publications, our reports are personalized analyzes. They aim to answer the key questions for the proper preparation of a domestic distribution, export sales or company set-up project in China.

Below are some examples of our deliverables :

Competition analysis and product positioning

  • Identification of competing Chinese technologies, products and services and foreign competition present in China. Their strengths and weaknesses
  • The maturity level of the market for the company and its products
  • Are there substitute products and do they exist in other markets ?
  • What specificities are required by consumption habits or preferences ?
  • Which distribution networks to prefer and conditions for accessing them ?
  • What are the main pitfalls to avoid ?
  • Case review : success and risk analyzes.

Regulatory framework for access to the Chinese market

  • Import duties and taxes, review of possible preferential customs regimes
  • Conditions of conformity or certification of products for import
  • Are there quotas and with what limits ?
  • Administrative processing of services associated with B2B sales in China (installation, assembly, maintenance, repair, returns, after-sales service)
  • What non-tariff barriers or rules can slow down time to market or hinder competitiveness ?
  • How to optimize the transfer of know-how and technologies ?

Target market size and market share estimates

china market opportunities in modern cities
  • Review of promising market segments in relation to your current capacities and strategy.

  • Analysis of commercial practices and distribution networks.

  • Comparison of distribution channels : direct sales and / or cross-border sales Reputation.

  • Review of current or potential distribution partners.

Markets trend and key customers targets to focus on

  • Assessment of the potential market by range of products or services
  • Trends according to Chinese regions and provinces development
  • Trends, distribution methods real and perceived competitiveness
  • Criteria indicators of trends likely to have an impact on the evolution of the target market
  • Competing investments, government programs, changes in sector policies, new regulations and implementation at regional or local level.
  • Coronavirus (Covid-19) crisis opportunities

Strategic analysis and distribution channels

  • Sell in China via a 100% foreign owned subsidiary to better animate and control its distribution ?

  • Prefer distribution partner networks and check their reliability and performance ?

  • eCommerce : how to set up and control the online sales offer in China ?

  • Do you have to segment product families in a particular way ?

  • Comparison of solutions and cost assumptions for warehousing and distribution

  • It is necessary to take into account the considerations of intellectual property protection. In view of many public notoriety pitfalls, but also the recent strengthening of regulations and controls, this subject deserves special attention.

Standards, certification and product registration in China

  • Research applicable Chinese standards, review required tests and registrations

  • Applying a normative repository distinct from those of Europe and the USA, the Chinese authorities continue to deploy their own norms and standards. They sometimes force foreign brands to change the composition or proportion of components of products sold in China. This is the case, for example, for certain chemicals, coatings, paints, cosmetics, etc.

  • For sensitive, highly regulated and controlled, toxic or dangerous products, what procedure should be followed to obtain special licenses or permits ?

All the parameters or criteria listed above give examples of subjects we deal with in our analysis reports.

 

2. Regulatory and normative watch seen from China

About Chinese standards and its normative context

china market research and regulatory watch
  • As a non-tariff barrier tool that is developing as China becomes a central player in world trade, the authorities have established a system of product standards and certification of their own.

  • The standards regulatory logic and requirements used in China are distincts from the standards applicable in western countries.

  • The referential of Chinese standards (GB standards or "Guo biao", national standard) guide product certification tests.
  • For many products, a Chinese standard is not specifically developed. However, this does not mean the certificate of conformity of another country is recognized.

  • Simulations conducted with the Chinese authorities make it possible to highlight the documentary requirements that must, for example, accompany an importation made by :

    • a newly incorporated foreign owned subsidiary (licenses, permits, authorized business scope)
    • one or more chinese distributors

Certification markings and products approval in China

AQSIQ China
  • The possible need for a CCC (China Compulsory Certification) certification follows the requirements of GB standards.

  • The continuous reorganization of the administrations in charge of product approvals and sanitary controls lead to frequent updates of regulations. This particularly affects the most sensitive products such as food and beverages, cosmetics, medical devices.

  • These measures imply the China Customs administration and the market control authorities do not recognize an American or European certificate of conformity. They also do not recognize a test report referring to non-Chinese standards.

  • Comparison of the solutions available to consider CCC certification and risk review.
CCC mark china
CNAS china



 
 
top of the page Market research
.
| Contenu original et design copyright 2003-2022 @ C.i. Process |   Shanghai, le