Ci-Process Shanghai

Market research & Regulatory watch in China

by C.i. Process (Shanghai)
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Research and regulations in China
page WOFE en chine

The Chinese market is not only increasingly competitive, but still known to be difficult to access, opaque and possibly risky. A preliminary study makes it possible to reduce risks and uncertainties by probing a potential, targeting opportunities to be seized, measuring trends and up-to-date access conditions. Which competitors, consumption habits and prospects? How to position yourself? which distribution networks? Are there any preferential conditions and aids for setting up your project? Which strategy and deployment schedule to prefer?

page WOFE en chine
[Our regulatory & normative analysis and monitoring services in China]
Updated on
26 August 2020
china market opportunities in modern cities
china market research and regulatory watch


CNAS china

CCC mark china


1. Research on the Chinese market

Distinct from generalist publications, our reports are personalized analyzes aiming to answer the key points of a good preparation of a distribution or company (subsidiary) set-up in China. Below are some examples of ou deliverables :

Competition analysis and positioning

  • Identification of Chinese technologies, products and services and foreign competition established in China. Their strengths and weaknesses.
  • The market state of maturity for a company and its products
  • Are there substitute products and do they sell in other markets?
  • What specificities are required by the chinese consumers habits and preferences?
  • Which distribution channels to prefer and what other conditions to meet.
  • What are the main pitfalls to avoid in a particular market
  • Cases review: successes, failures + risk analysis

Regulatory framework to access the Chinese market

  • Import duties and taxes, detailed review of preferential customs regimes
  • Compliance: product conformity conditions for import
  • Are there quotas and with what limits?
  • Administrative process of various technical services associated to B2B sale of products in China (installation, assembly, maintenance, repair, returns, after-sales service)
  • What non-tariff barriers or local regulations may slow down or restrict the access to a market?

Target market size & estimates for market share achievements

  • Review of promising market segments in relation to current capacities and strategy.
  • analysis of commercial practices and distribution networks.

Markets trends and focus on chinese consumer habits

  • Assessment of the potential market by range of products or services
  • Trends by Chinese region and provinces
  • evolution trends, distribution channels
  • real and perceived competitiveness criteria
  • indicators of trends likely to have an impact on the evolution of the target market
  • competiors investments, government inventive, changes in sector policies, new regulations and actual practices at regional or local level.

Strategic analysis and distribution channels

  • Sell locally with a 100% foreign owned subsidiary (WOFE) to better monitor your China distribution?
  • Or prefer distribution partners and need to check their reliability and performance?
  • E-commerce: how to set up and control online sales on a Tmall, or Wechat pro account?
  • Should some product families be segmented in a particular way on this market?
  • Comparison of solutions and cost estimates for warehousing and distribution services
  • It is recommended to also take into account the considerations of intellectual property protection on the Chinese territory. Givne the numerous publicly known IP failure cases as well as the recent strengthening of IP regulations and controls, this subject deserves special attention.

Standards, Certification & Product Registration in China

  • Research applicable Chinese standards, review required tests and registrations
  • Applying a normative system distinct from those of Europe and USA, the Chinese authorities continue to deploy norms and standards which sometimes require foreign brands to modify the composition of some products sold in China (many examples of chemical products, coatings or paints, cosmetics, etc).
  • For sensitive, highly regulated, toxic and dangerous products, what procedures to follow in order to get some additional special licenses or permits?

All above considerations and questions show some examples of specific points we address in our analysis reports.

2. Chinese regulations and normative watch

About the Chinese standards

  • As a non-tariff barrier tool that is developing as China becomes a key player in world trade, the Chinese authorities have implemented a specific system of standards and product certification of their own, this is to say with distinct particularities from the normative references applicable in other countries

  • The repository of Chinese standards known as "GB" standards ("Guo biao" or national standard) notably guide product certification tests. There are also many products for which a Chinese standard is not specifically developed. This does not mean, however, that another country's certificate of conformity will be recognized in China.

  • Simulations conducted towards supervision authorities make it possible to highlight all the documentary needs that must accompany an import:

    • For a newly created foreign owned subsidiary (licenses, permits, authorized business scope)
    • For one or more distributors or chinese agents

About product certification in China

  • The possible needs for a CCC certification ("China Compulsory Certification") follow the requirements of GB standards.

  • These measures also imply that Chinese Customs and other Chinese market control authorities do not recognize a US or European certificate of conformity, and not even a test report referring to standards that are not Chinese standards.

  • Comparison of the the registration options available to get CCC certification.
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