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China's medical device market is growing rapidly and promisingly, making export sales a real possibility. It is marked by technological developments, political reforms and a increasing demand for quality healthcare.
Already the world's second largest market for medical equipment, the Chinese market offers opportunities for both domestic and international exporting companies.
This article also presents the role of the NMPA, the regulatory authority, a description of export regulations, approval formalities for marketing and 2024 regulatory news.
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Publication updated on September 4, 2024 |
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Content summary with links
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1. Growth in the medical devices market
China has seen exponential growth in the medical device sector. By 2021, the market will be worth 30 billion euros. With an annual growth rate (CAGR) in excess of 10% since the last 10 years, sales growth is underpinned by several key factors:
- An aging population: with a steadily growing elderly population, demand for medical devices for the diagnosis and treatment of age-related diseases is rising sharply.
- The prevalence of chronic diseases: the rise in chronic diseases such as diabetes, cardiovascular disease and cancer is driving demand for monitoring and treatment devices.
- Improved living standards: the rise of China's middle class and rapid urbanization are increasing access to, and expectations of, quality healthcare.
2. Export market figures: Top 10 exported medical devices categories to China
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Below are the top 10 families of medical devices exported to China in 2023, with import values and top countries of origin.
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Products by use |
China import value |
The 3 first countries of origin |
1 |
Diagnostic Equipment |
USD 4.5 billion |
USA, Germany, Japan |
2 |
Monitoring Devices |
3.8 billion |
USA, Germany, Switzerland |
3 |
Therapeutic Equipment |
3.4 billion |
USA, Germany, France |
4 |
Surgical Instruments |
3.1 billion |
USA, Germany, Switzerland |
5 |
Diabetes Management Devices |
2.9 billion |
USA, Germany, Japan |
6 |
Medical Imaging Equipment |
2.7 billion |
USA, Germany, Switzerland |
7 |
Intensive Care Equipment |
2.5 billion |
Germany, USA, France |
8 |
Orthopedic Devices |
2.3 billion |
USA, Germany, Japan |
9 |
Dental Devices |
2.1 billion |
USA, Germany, Switzerland |
10 |
Rehabilitation Equipment |
1.9 billion |
USA, Germany, France |
Source: figures based on infomation gathered from the NMPA, the Chinese customs, Mofcom and compiled by C.i. Process. |
2. Government reforms and policies
The Chinese government has implemented several reforms to encourage the development and adoption of advanced medical equipment:
- The Healthy China 2030 plan: This strategic plan aims to improve healthcare services across the country and encourage innovation in the medical device sector.
- Strict regulations: the introduction in recent years of stricter regulations on the quality and safety of medical equipment is aimed at improving consumer confidence and guaranteeing high standards.
- Support for R&D activities: The government offers subsidies and tax incentives to encourage research and development of new medical technologies. These measures affect both domestic entities (with Chinese capital) and companies with 100% foreign capital (ex-WOFE) and sino-foreign joint ventures (JV).
3. Innovation and technological advancement
China is investing heavily in the research and development of innovative medical devices. Local and international companies are working on cutting-edge technologies, including
- Artificial Intelligence (AI): AI is being used to develop medical devices capable of diagnosing diseases with greater precision. It also aims to analyze large quantities of medical data and personalize treatments.
- Internet of Things (IoT): connected devices enable continuous patient monitoring, proactive disease management and better care coordination.
- 3D printing technology: 3D printing is used to create personalized implants and anatomical models, improving the precision of surgical interventions.
4. Challenges and trends in the Chinese market for 2024
Although a source of many opportunities, the medical devices market presents a number of challenges:
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Intense competition: the market is extremely competitive, with many companies looking to establish themselves or consolidate their market share.
Regulatory barriers: navigating the Chinese regulatory framework for these products can be complex and demanding. It requires a thorough understanding of laws and regulations, local procedures and assiduous regulatory monitoring.
Tender guidelines: official instructions have been provided to Chinese hospitals to favor, if possible, purchasing products made in China. Who benefits from this?
Domestic companies, of course, but also established foreign companies who can then sell them locally and provide after-sales service and maintenance.
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Intellectual Property: while its protection remains an essential concern for foreign companies operating in China, notable efforts have been made by the Chinese authorities. On January 3, 2024, the spokesman for China's Ministry of Foreign Affairs, told a press conference: “China is constantly expanding its openness to the protection of intellectual property, and promoting a greater business environment based on the market and rule of Law". More and more foreign applicants are seeking to do business and present their intellectual property rights in China. Over the past decade, applicants from 115 partner countries of the Belt and Road Initiative have filed 253,000 patent applications in China, an average increase of 5.4% per year. By the end of 2022, a total of 861,000 foreign invention patents were in force in China, an increase of 4.5% year-on-year.” (source)
5. Growth opportunities for health and medical equipments
For companies able to overcome these challenges, the Chinese market offers significant growth opportunities:
- strategic partnerships: collaborating with local companies can facilitate market entry and accelerate innovation.
- Adapting to local needs: understanding and responding to the specific needs of Chinese patients can help companies stand out from the competition.
- Expanding into the provinces: outside China's largest cities, there is vast untapped potential in rural areas where access to modern medical equipment remains limited.
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OPPORTUNITIES IN A NUTSHELL |
The medical device market in China is dynamic and promising, fueled by government reforms, technological advances and a growing demand for quality healthcare.
Companies that successfully navigate this complex environment and innovate can expect great rewards. With China continuing to play a key role in the globalized medical equipment sector, the future promises to be rich in opportunities for those prepared to invest and adapt to this rapidly evolving market.
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6. The NMPA, China's medical device certification authority
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Since 2018, the NMPA has been the regulatory and supervisory authority for medical devices, cosmetics, drugs and pharmaceutical products. |
Under SAMR authority supervision (market supervision and control administration), the NMPA id divided in 11 departments and 31 regional offices in charge of affairs in each province. The NMPA's missions and areas of competence include: |
6.1. Regulatory responsibilities
- Drawing up laws and regulations for these products
- Issue licenses to companies and permits to responsible persons
- Monitor companies, products and those responsible for them
- Organize inspections and impose penalties in the event of infringement.
6.2. Monitoring of the most sensitive products
The NMPA's monitoring prerogatives apply to all registered companies that import, store or produce for sale in China:
Compliance checks apply to all companies in this sector. In other words, Chinese-owned companies, Sino-foreign JVs as well as 100% foreign-owned companies and their attached distribution branches.
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In the event of proven non-compliance, the NMPA applies graduated sanctions, ranging from warnings to confiscation of stocks, fines and penalties. This can go as far as ordering a suspension of the activity and revocation of licenses.
The impact on the corporate social credit (administrative reputation) of the company shall also be considered. Competitors are quick to disseminate the information, which is now public knowledge, through skilfully-led denunciation campaigns.
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6.3. SAMR and Chinese customs inspections
The SAMR, which supervises the NMPA is responsible for on-site inspections, controls and product sampling. For example, in April 2024, it published a report on its top 10 so-called "iron fist inspection campaigns (link in Chinese) conducted in 2023 . This publication lists the offending companies, the reasons for the irregularities, and the sanctions, fines and penalties imposed. There are cases of advertising that exaggerates the health benefits of a product, a serious offence in China, punishable as misleading communication. Others are cases of distribution without the necessary licenses or qualifications. Starting November 2024, new official measures are enforced for further controls.
Early March 2024, the China customs published on their website some cases of good stopped before importation. These were goods without the certification, fraudulent import declarations, or products containing non-compliant ingredients. These regular publications mention the names of the international brands concerned, as well as those of the local importers in breach.
It's important to remember that the authorities officially encourage consumers to complain and report any abuse or fraud they experience or witness. Read more about the risks of whistle-blowing in China.
7. Export regulations and how to certify medical apparatus in China
A company operating in this sector must hold certificates, licenses or permits to be able to carry out its business.
A registration procedure with the NMPA is required to certify a product in compliance with Chinese national directives and standards.
The exact process and formalities vary depending on whether the operator is a manufacturer, reseller or importer.
These steps are mandatory to ensure conformity and authorize marketing.
Let's take a look at how these products are classified according to Chinese standards. |
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8. Classification, approval and registration of health equipment
8.1. Risk based classification
China uses a three (3) level risk-based classification system for medical devices. Class I comprises low-risk devices, Class II moderate-risk devices and Class III high-risk products.
8.2. Approval or licensing according to class
2024 guide to marketing medical devices in China
Here's a regulatory overview presenting the three classes and their qualification requirements. This classification is common to products imported into China or manufactured locally. It therefore applies to all Chinese and foreign operators.
Class I : they are medical devices that present a low risk to the patient and are simpler in design and operation. Examples include bandages, canes, crutches, prescription spectacles, clinical thermometers, certain healthcare face masks, etc. The requirements for the approval procedure for Class I equipment remain fairly summary. A registration record is sufficient, without the need for a specific license.
Class II : these devices include those that present a moderate risk to patients. They require more control to ensure their safety. Examples of Class II medical devices are dentures, certain contact lenses, MRI machines, medical scanners, cardiac monitors, certain catheters, insulin pumps, blood pressure monitors, etc. These examples are indicative and not exhaustive. These examples are indicative and not exhaustive. Their approval and testing require a license (certificate). Valid for 5 years and renewable.
Class III : they are devices considered to present the highest risk to patients. They therefore entail the highest qualification and control requirements. Examples include pacemakers, hip and knee prostheses, implantable defibrillators, heart valves, ventricular assistance and deep neuro-stimulation equipment. The approval process and controls for Class III products also entail the issue of a license valid for 5 years. The formalities are the longest and most procedural. At sight of its high-risk classification, a product in this class requires clinical trial approval, to be conducted in one or more certified Chinese establishments.
Tests for all products in the latter two classes must be carried out in China. Unless exempted, clinical evaluation tests must also be carried out in China, in accordance with applicable Chinese GB standards.
As a reminder, the administration is requesting the appointment of a domestic agent (DRA) who is confirmed as the locally responsible relay with regard to the NMPA. The choice of this agent is not insignificant, as he must be professionally qualified. Most often, an importer or distributor offers to act as this agent. Companies with a China trading subsidiary usually handle this internally in order to limit dependence on an external partner.
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This illustrated and translated example of a certificate was issued in 2023 for one of our customers' medical scanners (Class II).
The requirements for approval are both administrative and technical.
The whole process of obtaining the certificate or license authorizing marketing is accompanied by official delays of between 5 and 6 months.
Anticipating 1 year or more for Class III devices is realistic, depending on the outcome of the testing program that the sensitivity of the product will require. |
Since April 2022, a national directive has required Chinese hospitals and care centers to prioritize the purchase of Chinese or made-in-China devices. Business opportunities remain, however, for foreign manufacturers wishing to sell and export devices with real added value. In this case, they will be able to find markets in China and complete the formalities to have their products approved.
We observe that foreign manufacturers are increasingly tending to have the equipment or materials they intend to market locally assembled in China (via a production subsidiary), where there is a proven sales potential. The purchasing process for these products often follows calls for tender for which they are then eligible.
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The main product families presented in this article are non-exhaustive examples. Each product must be meticulously classified based on its nature and function to ensure compliance with the current NMPA qualification requirements.
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